How to Write Marketing Blogs Your Clients Will Actually Read

Believe it or not, blogging is still one of the most effective online marketing tools in 2019. A recent study showed that 82% of marketing bloggers saw a big ROI in their inbound traffic.

However, 43% of readers admit that they just skim blog posts!

There are proven ways to engage readers and keep them engaged. And the more content that they read, the more likely they are to convert.

Are you ready to take your blog to the next level - and possibly transform your business? Here are five ways to write marketing blog posts that will turn your viewers into readers.

Be informative

A post that covers your readers’ frequently asked questions will instantly hook your clients, while also delivering the content that they are literally asking for. A FAQ blog post is a great way to keep your clients reading.

It’s a quick reference when those questions inevitably pop up again. It’s also shareable content that transfers to an easy social media post.

This is content that readers can revisit time and again. Also, FAQs feature prominently in Google’s Knowledge Graph, giving your blog an extra SEO boost.

Do some journalism

If your clients know about your industry, then they’ll know the big names in the field. An interview with one of these leaders will be irresistible to them.

If you’re not sure how to engage these experts, check out LinkedIn, Reddit AMAs (that stands for “Ask Me Anything,” and they are always worth perusing!) or Profnet in order to connect with people in your field.

Another way to keep things fresh, and readers reading, is to host guest bloggers from time to time. Bring the power of that name brand to your blog!

You can also share news and trends with your readers, becoming a trusted voice on what’s happening in the industry. These are posts that will keep your clients reading and returning to your blog for more.

Become their guru

From simple advice and beginner guides to the ultimate guide to your industry, help your readers figure out how to do something or find out information.

Looking for topics to write guides on? A fun way to generate ideas is to simply start typing in your Google search bar. These auto-fills show some of the popular searches people do for easy keywords. This way, you know you’ll be writing about something people are already looking for!

Be discoverable

I know Google rankings are daunting, but getting your content to the right audience is key. And it’s all in the SEO.

Use the right keywords and metadata to position your blog so that it reaches an audience who is interested in what you’re selling. If you’re not sure how, check out our tips on the best ways to improve your website’s ranking on Google.

Marketing magic happens when your expertise and message meet up with the right audience.

Be authentic

We’re all looking for connection, and we all love a good story. Remember to let the market-speak go sometimes in order to tell a story that will make your readers feel something. It might be humorous, or it might be poignant, but it will connect.

Sometimes you’ll find great content in the small moments from your day, the ones that we all experience but often forget to appreciate. These are the stories that get shared and re-shared to Facebook, drumming up more readers for your blog.

As Mr. Rogers told us, no one else is you, and you’re pretty great. Don’t forget that!